Ribbon Shop

• Grew organic traffic from 80K to 320K monthly visits in one year
• Lifted campaign conversion from 1.1% to 2.8% with a continuous A/B testing program
• Built and led a 6-person growth team across SEO, paid, and lifecycle
• Launched an email lifecycle program producing 18% of monthly revenue
• Localized campaigns for the Quebec market, lifting regional revenue 25%

Path Agency

• Ranked 30 core keywords on Google page one for 6 B2B clients
• Cut client acquisition cost 35% by rebalancing paid channels
• Shipped a technical SEO playbook adopted across all agency accounts
• Grew agency retainer revenue 20% by upselling technical audits

Freelance

• Delivered content strategies for 12 startups, averaging 2x organic growth
• Wrote landing pages that doubled sign-up conversion for 3 SaaS clients
• Set up analytics and attribution stacks for clients from scratch

Karo Digital

• Ran the social calendar and grew follower base 60% in 9 months

B.A. · Business Administration — GPA: 3.7

Focus: consumer behavior and market research

Professional Diploma · Digital Marketing